Models, Demonstrators, and Product Promoters

Specific duties and responsibilities regularly performed in this occupation.

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.88
• Sell products being promoted and keep records of sales.88
• Keep areas neat while working and return items to correct locations following demonstrations.87
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.87
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.84
• Suggest specific product purchases to meet customers' needs.84
• Research or investigate products to be presented to prepare for demonstrations.83
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.80
• Identify interested and qualified customers to provide them with additional information.80
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.77
• Transport, assemble, and disassemble materials used in presentations.76
• Practice demonstrations to ensure that they will run smoothly.75

Developed capacities that facilitate learning or the more rapid acquisition of knowledge.

• Active Listening72

  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking72

  Talking to others to convey information effectively.

• Persuasion63

  Persuading others to change their minds or behavior.

• Reading Comprehension56

  Understanding written sentences and paragraphs in work-related documents.

• Service Orientation56

  Actively looking for ways to help people.

• Complex Problem Solving50

  Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

• Coordination50

  Adjusting actions in relation to others' actions.

• Critical Thinking50

  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

• Judgment and Decision Making50

  Considering the relative costs and benefits of potential actions to choose the most appropriate one.

• Monitoring50

  Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Social Perceptiveness50

  Being aware of others' reactions and understanding why they react as they do.

• Time Management50

  Managing one's own time and the time of others.

Organized sets of principles and facts that apply in general domains.

• Customer and Personal Service76

  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• English Language68

  Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

• Sales and Marketing68

  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Food Production57

  Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

• Public Safety and Security50

  Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

• Psychology39

  Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

• Administrative38

  Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

• Communications and Media36

  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Computers and Electronics36

  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Administration and Management32

  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Education and Training32

  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• Mathematics28

  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Enduring attributes of the individual that influence performance.

• Oral Comprehension72

  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Oral Expression72

  The ability to communicate information and ideas in speaking so others will understand.

• Speech Clarity72

  The ability to speak clearly so others can understand you.

• Speech Recognition69

  The ability to identify and understand the speech of another person.

• Deductive Reasoning53

  The ability to apply general rules to specific problems to produce answers that make sense.

• Near Vision53

  The ability to see details at close range (within a few feet of the observer).

• Category Flexibility50

  The ability to generate or use different sets of rules for combining or grouping things in different ways.

• Inductive Reasoning50

  The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

• Information Ordering50

  The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

• Problem Sensitivity50

  The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

• Selective Attention50

  The ability to concentrate on a task over a period of time without being distracted.

• Written Comprehension50

  The ability to read and understand information and ideas presented in writing.

General types of job behaviors occurring on multiple jobs.

• Performing for or Working Directly with the Public94

  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

• Selling or Influencing Others93

  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Establishing and Maintaining Interpersonal Relationships79

  Developing constructive and cooperative working relationships with others, and maintaining them over time.

• Communicating with People Outside the Organization77

  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Communicating with Supervisors, Peers, or Subordinates70

  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Getting Information65

  Observing, receiving, and otherwise obtaining information from all relevant sources.

• Judging the Qualities of Objects, Services, or People62

  Assessing the value, importance, or quality of things or people.

• Making Decisions and Solving Problems59

  Analyzing information and evaluating results to choose the best solution and solve problems.

• Thinking Creatively58

  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

• Developing and Building Teams57

  Encouraging and building mutual trust, respect, and cooperation among team members.

• Identifying Objects, Actions, and Events57

  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

• Inspecting Equipment, Structures, or Materials54

  Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Personal characteristics that can affect how well someone performs a job.

• Social Orientation89

  A tendency to seek out, enjoy, and be energized by social interaction at work.

• Optimism71

  A tendency to exhibit a positive attitude and positive emotions at work, even under difficult circumstances.

• Cooperation64

  A tendency to be pleasant, helpful, and willing to assist others at work.

• Dependability61

  A tendency to be reliable, responsible, and consistent in meeting work-related obligations.

• Self-Confidence60

  A tendency to believe in one's work-related capabilities and ability to control one's work-related outcomes.

• Initiative56

  A tendency to be proactive and take on extra responsibilities and tasks that may fall outside of one's required work role.

• Perseverance47

  A tendency to exhibit determination and resolve to perform or complete tasks in the face of difficult circumstances or obstacles at work.

• Attention to Detail45

  A tendency to be detail-oriented, organized, and thorough in completing work.

• Adaptability43

  A tendency to be open to and comfortable with change, new experiences, or ideas at work.

• Achievement Orientation42

  A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.

• Empathy40

  A tendency to show concern for others and be sensitive to others' needs and feelings at work.

• Self-Control37

  A tendency to remain calm and composed and to manage emotions effectively in response to criticism or difficult situations at work.

Holland's six occupational interest types (RIASEC) this work tends to attract.

• Enterprising73

  Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

• Conventional43

  Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

• Artistic39

  Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

• Social38

  Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

• Realistic37

  Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

• Investigative15

  Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Physical and social factors that influence the nature of work.

• Contact With Others

  • Constant contact with others89%

• Spend Time Standing

  • Continually or almost continually82%
  • About half the time11%

• Deal With External Customers or the Public in General

  • Extremely important67%
  • Very important21%

• Face-to-Face Discussions with Individuals and Within Teams

  • Every day70%
  • Once a month or more but not every week13%

• Indoors, Environmentally Controlled

  • Every day66%
  • Once a week or more but not every day11%
  • Never16%

• Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls

  • Continually or almost continually68%
  • Less than half the time19%

• Freedom to Make Decisions

  • A lot of freedom50%
  • Some freedom17%
  • Limited freedom26%

• Time Pressure

  • Every day34%
  • Once a week or more but not every day40%
  • Once a year or more but not every month12%

• Work With or Contribute to a Work Group or Team

  • Extremely important59%
  • Not important at all16%

• Frequency of Decision Making

  • Once a month or more but not every week11%
  • Never19%

• Impact of Decisions on Co-workers or Company Results

  • Moderate results16%
  • Minor results15%

• Physical Proximity

  • Very close (near touching)12%
  • Moderately close (at arm's length)65%
  • Slightly close (e.g., shared office)13%

Education levels O*NET survey respondents in this occupation most often reported having.

• High school diploma or equivalent
• Less than high school diploma
• Master’s degree

Specific software and technology tools commonly used on the job.

• Electronic mail software

  Email software, Microsoft Outlook

• Video conferencing software

  Zoom

• Spreadsheet software

  Microsoft Excel

• Desktop communications software

  Eko

• Office suite software

  Microsoft Office software

• Operating system software

  Microsoft Windows

• Word processing software

  Microsoft Word

• Internet browser software

  Web browser software

• Presentation software

  Microsoft PowerPoint

• Web page creation and editing software

  Social media sites

• Web platform development software

  Hypertext markup language HTML

Organizations related to this occupation, such as industry and licensing bodies.

• Direct Selling Association

Occupations that call for similar work and worker requirements.

• Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
• Sales Representatives, Services, All Other
• Retail Salespersons
• Sales Representatives, Wholesale and Manufacturing
• Counter and Rental Clerks
• Designers
• Telemarketers
• Customer Service Representatives
• Stock Clerks and Order Fillers
• Parts Salespersons
• Advertising Sales Agents
• Sales Representatives, Wholesale and Manufacturing
• Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop
• Wholesale and Retail Buyers, Except Farm Products
• Meeting, Convention, and Event Planners
• Driver/Sales Workers and Truck Drivers
• Cashiers
• Marketing and Sales Managers
• First-Line Supervisors of Retail Sales Workers
• First-Line Supervisors of Non-Retail Sales Workers

More specific, granular versions of the Work Activities above.

• Distribute promotional literature or samples to customers.
• Maintain records of sales or other business transactions.
• Sell products or services.
• Demonstrate products to consumers.
• Clean work areas.
• Explain technical product or service information to customers.
• Recommend products or services to customers.
• Record sales or transactions data.
• Study product information to acquire professional knowledge.
• Set up merchandise displays.
• Identify potential customers.
• Answer customer questions about goods or services.