Market Research Analysts and Marketing Specialists

Job Zone

Job Zone Four: Considerable Preparation Needed

Most of these occupations require a four-year bachelor's degree, but some do not.

Job Zones group occupations into one of five categories based on the education, experience, and training typically needed to perform them.

Tasks

Specific duties and responsibilities regularly performed in this occupation.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.77
Seek and provide information to help companies determine their position in the marketplace.77
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.74
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.72
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.71
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.66
Measure and assess customer and employee satisfaction.66
Monitor industry statistics and follow trends in trade literature.63
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.61
Direct trained survey interviewers.59
Measure the effectiveness of marketing, advertising, and communications programs and strategies.59
Forecast and track marketing and sales trends, analyzing collected data.53

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Develop and implement procedures for identifying advertising needs.47

Skills

Developed capacities that facilitate learning or the more rapid acquisition of knowledge.

Active Listening75
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking75
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension75
Understanding written sentences and paragraphs in work-related documents.
Writing75
Communicating effectively in writing as appropriate for the needs of the audience.
Speaking72
Talking to others to convey information effectively.
Active Learning69
Understanding the implications of new information for both current and future problem-solving and decision-making.
Complex Problem Solving69
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making69
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Mathematics53
Using mathematics to solve problems.
Monitoring53
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion53
Persuading others to change their minds or behavior.
Social Perceptiveness53
Being aware of others' reactions and understanding why they react as they do.

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Systems Evaluation53
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Coordination50
Adjusting actions in relation to others' actions.
Systems Analysis50
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Time Management50
Managing one's own time and the time of others.
Learning Strategies47
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation44
Actively looking for ways to help people.
Management of Personnel Resources41
Motivating, developing, and directing people as they work, identifying the best people for the job.
Negotiation41
Bringing others together and trying to reconcile differences.
Operations Analysis41
Analyzing needs and product requirements to create a design.
Instructing38
Teaching others how to do something.
Programming25
Writing computer programs for various purposes.
Science25
Using scientific rules and methods to solve problems.
Management of Financial Resources22
Determining how money will be spent to get the work done, and accounting for these expenditures.
Management of Material Resources22
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
Operations Monitoring19
Watching gauges, dials, or other indicators to make sure a machine is working properly.
Technology Design19
Generating or adapting equipment and technology to serve user needs.
Quality Control Analysis13
Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
Equipment Maintenance0
Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
Equipment Selection0
Determining the kind of tools and equipment needed to do a job.
Installation0
Installing equipment, machines, wiring, or programs to meet specifications.
Operation and Control0
Controlling operations of equipment or systems.
Repairing0
Repairing machines or systems using the needed tools.
Troubleshooting0
Determining causes of operating errors and deciding what to do about it.

Knowledge

Organized sets of principles and facts that apply in general domains.

English Language80
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Sales and Marketing66
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Administration and Management60
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service60
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administrative49
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Mathematics49
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Computers and Electronics46
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Communications and Media45
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Psychology38
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Sociology and Anthropology38
Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Economics and Accounting37
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Education and Training28
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

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Geography25
Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Law and Government21
Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Production and Processing21
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Design20
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Telecommunications20
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Foreign Language19
Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Personnel and Human Resources19
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Philosophy and Theology15
Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
History and Archeology14
Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
Engineering and Technology13
Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Public Safety and Security11
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Medicine and Dentistry7
Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Food Production5
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Building and Construction4
Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Fine Arts4
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Therapy and Counseling4
Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
Chemistry3
Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
Transportation3
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Biology2
Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Mechanical1
Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
Physics0
Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

Abilities

Enduring attributes of the individual that influence performance.

Deductive Reasoning75
The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas75
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Inductive Reasoning75
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Oral Comprehension75
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Expression75
The ability to communicate information and ideas in writing so others will understand.
Oral Expression72
The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension72
The ability to read and understand information and ideas presented in writing.
Near Vision66
The ability to see details at close range (within a few feet of the observer).
Speech Clarity66
The ability to speak clearly so others can understand you.
Category Flexibility63
The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering63
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Problem Sensitivity63
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

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Originality60
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Speech Recognition56
The ability to identify and understand the speech of another person.
Flexibility of Closure53
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Mathematical Reasoning53
The ability to choose the right mathematical methods or formulas to solve a problem.
Number Facility53
The ability to add, subtract, multiply, or divide quickly and correctly.
Selective Attention53
The ability to concentrate on a task over a period of time without being distracted.
Speed of Closure47
The ability to quickly make sense of, combine, and organize information into meaningful patterns.
Far Vision44
The ability to see details at a distance.
Perceptual Speed44
The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
Memorization38
The ability to remember information such as words, numbers, pictures, and procedures.
Time Sharing31
The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
Visualization28
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Auditory Attention25
The ability to focus on a single source of sound in the presence of other distracting sounds.
Hearing Sensitivity25
The ability to detect or tell the differences between sounds that vary in pitch and loudness.
Visual Color Discrimination25
The ability to match or detect differences between colors, including shades of color and brightness.
Finger Dexterity22
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
Trunk Strength22
The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
Arm-Hand Steadiness10
The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
Control Precision10
The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
Depth Perception10
The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
Manual Dexterity10
The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
Wrist-Finger Speed6
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Dynamic Flexibility0
The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
Dynamic Strength0
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
Explosive Strength0
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
Extent Flexibility0
The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
Glare Sensitivity0
The ability to see objects in the presence of a glare or bright lighting.
Gross Body Coordination0
The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
Gross Body Equilibrium0
The ability to keep or regain your body balance or stay upright when in an unstable position.
Multilimb Coordination0
The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
Night Vision0
The ability to see under low-light conditions.
Peripheral Vision0
The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
Rate Control0
The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
Reaction Time0
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
Response Orientation0
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
Sound Localization0
The ability to tell the direction from which a sound originated.
Spatial Orientation0
The ability to know your location in relation to the environment or to know where other objects are in relation to you.
Speed of Limb Movement0
The ability to quickly move the arms and legs.
Stamina0
The ability to exert yourself physically over long periods of time without getting winded or out of breath.
Static Strength0
The ability to exert maximum muscle force to lift, push, pull, or carry objects.

Work Activities

General types of job behaviors occurring on multiple jobs.

Getting Information98
Observing, receiving, and otherwise obtaining information from all relevant sources.
Interpreting the Meaning of Information for Others95
Translating or explaining what information means and how it can be used.
Analyzing Data or Information91
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Working with Computers86
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Processing Information84
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Communicating with Supervisors, Peers, or Subordinates81
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work80
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Communicating with People Outside the Organization76
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships76
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Identifying Objects, Actions, and Events76
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Updating and Using Relevant Knowledge76
Keeping up-to-date technically and applying new knowledge to your job.
Making Decisions and Solving Problems75
Analyzing information and evaluating results to choose the best solution and solve problems.

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Documenting/Recording Information70
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Thinking Creatively70
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Developing Objectives and Strategies68
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Providing Consultation and Advice to Others61
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Estimating the Quantifiable Characteristics of Products, Events, or Information60
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Performing Administrative Activities57
Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Evaluating Information to Determine Compliance with Standards55
Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Judging the Qualities of Objects, Services, or People55
Assessing the value, importance, or quality of things or people.
Monitoring Processes, Materials, or Surroundings55
Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Monitoring and Controlling Resources53
Monitoring and controlling resources and overseeing the spending of money.
Scheduling Work and Activities53
Scheduling events, programs, and activities, as well as the work of others.
Training and Teaching Others48
Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Guiding, Directing, and Motivating Subordinates46
Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Selling or Influencing Others46
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Coordinating the Work and Activities of Others45
Getting members of a group to work together to accomplish tasks.
Developing and Building Teams44
Encouraging and building mutual trust, respect, and cooperation among team members.
Coaching and Developing Others36
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Resolving Conflicts and Negotiating with Others35
Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Performing for or Working Directly with the Public25
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Staffing Organizational Units25
Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
Inspecting Equipment, Structures, or Materials21
Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
Assisting and Caring for Others16
Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
Controlling Machines and Processes11
Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
Repairing and Maintaining Electronic Equipment8
Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.
Handling and Moving Objects6
Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
Performing General Physical Activities6
Performing general physical activities includes doing activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
Repairing and Maintaining Mechanical Equipment5
Servicing, repairing, adjusting, and testing machines, devices, moving parts, and equipment that operate primarily on the basis of mechanical (not electronic) principles.
Operating Vehicles, Mechanized Devices, or Equipment3
Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or watercraft.
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment1
Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.

Work Styles

Personal characteristics that can affect how well someone performs a job.

Attention to Detail77
A tendency to be detail-oriented, organized, and thorough in completing work.
Intellectual Curiosity72
A tendency to seek out and acquire new work-related knowledge and obtain a deep understanding of work-related subjects.
Achievement Orientation67
A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.
Dependability66
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
Innovation65
A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
Adaptability61
A tendency to be open to and comfortable with change, new experiences, or ideas at work.
Perseverance55
A tendency to exhibit determination and resolve to perform or complete tasks in the face of difficult circumstances or obstacles at work.
Tolerance for Ambiguity55
A tendency to be comfortable with ambiguity and uncertainty at work.
Social Orientation52
A tendency to seek out, enjoy, and be energized by social interaction at work.
Initiative51
A tendency to be proactive and take on extra responsibilities and tasks that may fall outside of one's required work role.
Integrity49
A tendency to be honest and ethical at work.
Cooperation46
A tendency to be pleasant, helpful, and willing to assist others at work.

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Self-Confidence44
A tendency to believe in one's work-related capabilities and ability to control one's work-related outcomes.
Stress Tolerance36
A tendency to cope and function effectively in stressful situations at work.
Self-Control34
A tendency to remain calm and composed and to manage emotions effectively in response to criticism or difficult situations at work.
Cautiousness31
A tendency to be careful, deliberate, and risk-avoidant when making work-related decisions or doing work.
Leadership Orientation31
A tendency to lead, take charge, offer opinions, and provide direction at work.
Empathy28
A tendency to show concern for others and be sensitive to others' needs and feelings at work.
Sincerity24
A tendency to be genuine and sincere in interactions with others at work, without concern for personal gain or self-interest.
Optimism19
A tendency to exhibit a positive attitude and positive emotions at work, even under difficult circumstances.
Humility7
A tendency to be modest and humble when interacting with others at work.

Interests (RIASEC)

Holland's six occupational interest types (RIASEC) this work tends to attract.

Enterprising75
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
Conventional60
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
Investigative60
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
Artistic26
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
Social25
Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
Realistic1
Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Work Context

Physical and social factors that influence the nature of work.

E-Mail
- Every day90%
Importance of Being Exact or Accurate
- Extremely important45%
- Very important55%
Spend Time Sitting
- Continually or almost continually75%
Determine Tasks, Priorities and Goals
- A lot of freedom40%
- Some freedom55%
Freedom to Make Decisions
- A lot of freedom35%
- Some freedom55%
Telephone Conversations
- Every day40%
- Once a week or more but not every day35%
- Once a month or more but not every week25%
Work With or Contribute to a Work Group or Team
- Extremely important35%
- Very important35%
- Important15%
- Fairly important15%
Indoors, Environmentally Controlled
- Every day70%
- Never25%
Contact With Others
- Constant contact with others20%
- Contact with others most of the time40%
- Contact with others about half the time25%
- Occasional contact with others15%
Time Pressure
- Once a week or more but not every day60%
- Once a month or more but not every week30%
Impact of Decisions on Co-workers or Company Results
- Very important results15%
- Important results40%
- Moderate results30%
- Minor results15%
Face-to-Face Discussions with Individuals and Within Teams
- Every day25%
- Once a week or more but not every day30%
- Once a month or more but not every week15%
- Once a year or more but not every month30%

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Duration of Typical Work Week
- More than 40 hours32%
- 40 hours58%
- Less than 40 hours11%
Level of Competition
- Highly competitive15%
- Moderately competitive70%
Coordinate or Lead Others in Accomplishing Work Activities
- Very important40%
- Important30%
- Not important at all15%
Importance of Repeating Same Tasks
- Extremely important26%
- Very important21%
- Important16%
- Fairly important21%
- Not important at all16%
Frequency of Decision Making
- Every day25%
- Once a week or more but not every day15%
- Once a year or more but not every month40%
Work Outcomes and Results of Other Workers
- High responsibility25%
- Moderate responsibility35%
- Limited responsibility15%
- No responsibility15%
Written Letters and Memos
- Every day15%
- Once a week or more but not every day30%
- Once a month or more but not every week15%
- Once a year or more but not every month20%
- Never20%
Spend Time Making Repetitive Motions
- Continually or almost continually11%
- More than half the time32%
- About half the time26%
- Never32%
Deal With External Customers or the Public in General
- Very important40%
- Important25%
- Fairly important15%
- Not important at all20%
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
- Continually or almost continually28%
- More than half the time11%
- Never56%
Public Speaking
- Once a week or more but not every day15%
- Once a year or more but not every month75%
Degree of Automation
- Moderately automated30%
- Slightly automated45%
- Not at all automated15%
Conflict Situations
- Once a month or more but not every week15%
- Once a year or more but not every month70%
Consequence of Error
- Very serious15%
- Fairly serious55%
- Not serious at all25%
Physical Proximity
- Slightly close (e.g., shared office)25%
- I work with others but not closely (e.g., private office)30%
- I don't work near other people (beyond 100 ft.)35%
Dealing With Unpleasant, Angry, or Discourteous People
- Once a year or more but not every month55%
- Never30%
Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable
- Once a month or more but not every week15%
- Once a year or more but not every month25%
- Never55%
Spend Time Standing
- Less than half the time75%
- Never25%
Health and Safety of Other Workers
- Moderate responsibility15%
- Limited responsibility15%
- No responsibility70%
Work Schedules
- Irregular (changes with weather conditions, production demands, or contract duration)21%
- Regular (established routine, set schedule)79%
Indoors, Not Environmentally Controlled
- Once a year or more but not every month11%
- Never84%
Pace Determined by Speed of Equipment
- Important11%
- Not important at all89%
In an Enclosed Vehicle or Operate Enclosed Equipment
- Once a year or more but not every month11%
- Never89%
Spend Time Walking or Running
- Never90%
Dealing with Violent or Physically Aggressive People
- Never95%
Exposed to Very Hot or Cold Temperatures
- Never95%
Spend Time Bending or Twisting Your Body
- Never95%
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
- Never95%
Exposed to Contaminants
- Never100%
Exposed to Cramped Work Space, Awkward Positions
- Never100%
Exposed to Disease or Infections
- Never100%
Exposed to Extremely Bright or Inadequate Lighting Conditions
- Never100%
Exposed to Hazardous Conditions
- Never100%
Exposed to Hazardous Equipment
- Never100%
Exposed to High Places
- Never100%
Exposed to Minor Burns, Cuts, Bites, or Stings
- Never100%
Exposed to Radiation
- Never100%
Exposed to Whole Body Vibration
- Never100%
In an Open Vehicle or Operating Equipment
- Never100%
Outdoors, Exposed to All Weather Conditions
- Never100%
Outdoors, Under Cover
- Never100%
Spend Time Climbing Ladders, Scaffolds, or Poles
- Never100%
Spend Time Keeping or Regaining Balance
- Never100%
Spend Time Kneeling, Crouching, Stooping, or Crawling
- Never100%
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
- Never100%

Typical Education Levels Reported

Education levels O*NET survey respondents in this occupation most often reported having.

Bachelor’s degree
Master’s degree

Technology Skills

Specific software and technology tools commonly used on the job.

Analytical or scientific software
IBM SPSS Statistics, Minitab, Sawtooth Composite Product Mapping CPM, The MathWorks MATLAB
Data base user interface and query software
Airtable, Amazon Redshift, Microsoft SQL Server, MySQL
Information retrieval or search software
Factiva, LexisNexis, Mintel Reports, Verispan Patient Parameters
Customer relationship management CRM software
Blackbaud The Raiser's Edge, Insightful Corporation Confirmit, Oracle Eloqua, Salesforce software
Enterprise resource planning ERP software
Aprimo Marketing, Microsoft Dynamics, Oracle PeopleSoft, SAP software
Web platform development software
Cascading style sheets CSS, Hypertext markup language HTML, JavaScript, PHP
Graphics or photo imaging software
Adobe Creative Cloud software, Adobe Illustrator, Adobe Photoshop, Canva
Video creation and editing software
Adobe After Effects, Loom, TikTok, YouTube
Business intelligence and data analysis software
Google Looker Analytics, IBM Cognos Impromptu, Oracle Business Intelligence Enterprise Edition, Tableau
Web page creation and editing software
Adobe Dreamweaver, Facebook, Instagram, WordPress
Data mining software
Cytel Software XLMiner, Google Analytics, NCR Teradata Warehouse Miner, Oracle Darwin
Desktop publishing software
Adobe InDesign, LogiXML Ad-HOC, Microsoft Publisher, Sawtooth SSI Web
Cloud-based data access and sharing software
Asana, Dropbox, Google Drive, Slack
Word processing software
3M Post-it App, Evernote, Google Docs, Microsoft Word
Data base management system software
Apache Hadoop, Apache Hive, Apache Pig, Teradata Database
Project management software
Basecamp, ClassApps SelectSurveyASP, Microsoft Project, Perseus SurveySolutions
Development environment software
Adobe ActionScript, Microsoft Visual Basic, Microsoft Visual Basic for Applications VBA
Sales and marketing software
Google Ads, HubSpot software, Marketo Marketing Automation
Presentation software
Apple Keynote, Google Slides, Microsoft PowerPoint
Electronic mail software
IBM Notes, Microsoft Outlook
Document management software
Adobe Acrobat, Microsoft SharePoint
Video conferencing software
LogMeIn GoToMeeting, Zoom
Operating system software
Apple macOS, Red Hat Enterprise Linux
Financial analysis software
Delphi Technology, Financial planning software
Spreadsheet software
Microsoft Excel
Geographic information system
ESRI ArcGIS software
Content workflow software
Adxstudio, for Microsoft
Categorization or classification software
Map Maker
Expert system software
Digivey software (expert system feature)
Point of sale POS software
Digivey software (point of sale feature)
Network conferencing software
LogMeIn GoToWebinar
Office suite software
Microsoft Office software
Instant messaging software
GroupMe
Transaction security and virus protection software
NortonLifeLock cybersecurity software
Data base reporting software
SAP Crystal Reports
Object or component oriented development software
R
Internet browser software
Web browser software
Process mapping and design software
Microsoft Visio

Professional Associations

Organizations related to this occupation, such as industry and licensing bodies.

Related Occupations

Occupations that call for similar work and worker requirements.

Detailed Work Activities

More specific, granular versions of the Work Activities above.

Gather organizational performance information.
Prepare research reports.
Analyze consumer trends.
Establish business management methods.
Analyze market conditions or trends.
Conduct surveys in organizations.
Analyze industry trends.
Monitor business indicators.
Discuss business strategies, practices, or policies with managers.
Measure effectiveness of business strategies or practices.
Supervise employees.
Develop business or market strategies.

Apprenticeship Occupations

Registered apprenticeship program titles associated with this occupation.

Government Business Development Specialist

This page incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

Based on federal labor and demographic data. Data source & methodology