Marketing and Marketing Research

Business

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Early Career Income

$77,679

Lifetime Income

$3.78M

Unemployment rate

3.1%

Female share

56.1%

Occupation concentration

40.1%

in top 10 occupations

Remote work share

33.2%

% who double-major

23.6%

BA Graduates from 2024

48,898

+0.4% vs 2023

How Marketing and Marketing Research compares

Ranked against every other major nationally.

52nd

percentile

Lifetime income

Higher than 52% of majors

36th

percentile

Unemployment

Lower unemployment than 36% of majors

32nd

percentile

Occupation concentration

More concentrated than 32% of majors

Top occupations

See the Occupations and Industries tabs for full breakdowns, Double Majors for the most common second fields of degree, and Earnings for the trajectory by age, and Trends for degree production over time.

Degree titles included in this major

These detailed majors are included in the statistics for Marketing and Marketing Research.

Marketing/Marketing Management, General
International Marketing
Digital Marketing
Marketing, Other
Sales, Distribution, and Marketing Operations, General
Merchandising and Buying Operations
Retailing and Retail Operations
Selling Skills and Sales Operations
General Merchandising, Sales, and Related Marketing Operations, Other
Auctioneering
Fashion Merchandising
Fashion Modeling

Show all 20

Apparel and Accessories Marketing Operations
Tourism and Travel Services Marketing Operations
Tourism Promotion Operations
Vehicle and Vehicle Parts and Accessories Marketing Operations
Business and Personal/Financial Services Marketing Operations
Special Products Marketing Operations
Hospitality and Recreation Marketing Operations
Specialized Merchandising, Sales, and Marketing Operations, Other

Based on federal labor and demographic data. Data source & methodology